Customer reviews are a valuable assessment when it comes to seeing how well your business is currently performing. Try not to consider a review as something that is going to give your business a bad name; a negative review from time to time can actually help your business improve its standards. Whether it’s online or in print form, reviews are going to happen, and inevitably, your business will be reviewed at some point too.
Rather than avoiding reviews like the plague, Guy Arnold, an employer expert, believes that a business should relish reviews and collect them. This is because reviews can be used as a sign post for any company looking to validate the product or service they’re trying to sell. For example, when somebody uses Amazon, they are likely to read the reviews section for advice on the product; for Arnold, this is what’s known as the ‘buying signal’ for potential customers.
Social media and Trip Advisor are both crucial when ensuring your reviews are positively recognised by the public. Generate greater interest in your business when someone Tweets about it by retweeting that tweet and liking it. By doing so, people who wouldn’t usually recognise your brand are being exposed to your good product or service. Trip Advisor is particularly good if you want your business recognised nationally or internationally if you include more than one language on your page. Keeping your profile up to date, with your most recent picture included, is a good way of appealing to new customers on a regular basis.
